…DVDs that insist on you watching certain bits with fast-forward and track advance not permitted.

It started with copyright notices, moved on to brand idents. Next, trailers that you couldn’t skip, just fast-forward through. Now, “Sharks Tale” insists on us sitting all the way through the Dreamworks ident, a trailer for Madagascar and another trailer/infomercial for Wallace & Gromit every time we insert the disk.

Soon, a chipping service specifically for overriding this “feature” could make a mint due to market forces….