Greenwash
Green computing is something of an Oxymoron, a real dichotomy. Business has a need for speed, not a manyana approach to handling information. To go faster uses more resources, which costs more money. There are possibilities to improve efficiency of course, but there is a lot of guff talked about greening data centres. Many Companies push their green credentials for competitive advantage but often their claims don’t stand up too well to close scrutiny. I’m personally convinced that were someone to actually check and challenge the FTSE top 100 annual reports, they will all be using more renewable energy than is actually available.
I’m keen on saving my Company money in the Thunderdragon sense so I do get to look at a lot of innovation which often has a fair amount of associated greenwash. When reviewing a number of Powerpoints today, this made me smile.
I came across it whilst reviewing some Conference presentations. I’m more interested though, as to why the presentation made by John Suffolk (the Government CIO) on Transformational Government from a green perspective (that contains the above slide has slide fourteen backed out. A convenient untruth, perhaps?
Take a look- the presentations aren’t password protected, although I was expecting them to be. The Technology Innovation one by Mark taylor of Microsoft is particularly refreshing and there are some great quotes in the keynote by Simon Post of Carphone Warehouse.
